William Mau

Schenectady, NY 12306

Professional Summary

Data-driven operations and revenue leader specializing in strategic transformation, system optimization, and scalable growth. Proven ability to diagnose complex business challenges and deliver technology-driven solutions that improve sales velocity, enhance data integrity, and reduce manual workloads. Experienced in Salesforce administration, Pardot, AI, and process automation, with a track record of building reporting frameworks and dashboards that provide actionable insights for executive decision-making. Recognized for leading cross-functional teams globally, fostering collaboration between Sales, Marketing, Finance, and Product, and driving sustainable organizational change.

Executive Competencies

Strategic Planning & Vision Revenue Operations Technology & Systems Integration Executive Leadership Change Management Cross-Functional Collaboration Performance Metrics & Reporting Project Management Talent Development & Coaching Risk Management Tactical Analysis & Decision Making Organizational Transformation

Selected Impact

▸ Reengineered Salesforce and Pardot workflows, eliminating 87% of funnel bottlenecks, increasing sales velocity, and improving forecasting accuracy for executive decision-making
▸ Led enterprise-wide Salesforce implementation delivering a 10x productivity increase within six months by automating workflows, improving data integrity, and standardizing reporting
▸ Built executive dashboards tracking pipeline health, win rates, and rep performance, equipping sales leadership with actionable insights that guided strategic investments
▸ Developed scalable onboarding and enablement programs, reducing new hire ramp time from eight months to four weeks and accelerating time-to-revenue
▸ Implemented AI and process automation to streamline quoting, onboarding, and reporting, enabling measurable productivity gains while maintaining high data quality
▸ Directed IT infrastructure improvements including cloud migrations (Google to Microsoft 365) and server transitions, strengthening scalability, security, and system uptime
▸ Spearheaded sales process optimization initiatives, increasing overall sales metrics by 9% and reducing customer handle times while improving experience

Professional Experience

Vice President of Operations

TalentSmart, Inc, San Diego, CA

May 2021 – Present

• Led revenue operations strategy by reengineering Salesforce and Pardot workflows, eliminating 87% of funnel bottlenecks, increasing sales velocity, and improving forecasting accuracy for executive decision-making
• Developed and implemented performance dashboards in Salesforce to track pipeline health, win rates, and rep performance, equipping sales leadership with actionable insights that guided strategic investments
• Implemented AI and process automation to streamline quoting, onboarding, and reporting, enabling measurable productivity gains while maintaining high data quality and compliance standards
• Designed and launched an enterprise-wide SharePoint intranet, centralizing resources and improving cross-team collaboration across Sales, Marketing, and Client Success
• Directed IT infrastructure improvements, including migration from Google Cloud to Microsoft 365 and server transition from Codero to Azure, strengthening scalability, security, and system uptime

Senior Sales Manager

Cengage Learning, Boston, MA

March 2018 – May 2021

• Led enterprise-wide Salesforce implementation, delivering a 10x increase in productivity within six months by automating workflows, improving data integrity, and standardizing reporting
• Built KPIs, reporting frameworks, and compensation models that aligned sales behavior with strategic growth goals, improving accountability and transparency across the revenue cycle
• Developed scalable onboarding and enablement programs, reducing new hire ramp time from eight months to four weeks and accelerating time-to-revenue
• Directed sales operations strategy and channel realignment, driving sustained revenue growth through improved segmentation, territory planning, and customer engagement in B2B markets

Sales Manager

Charter Communications, Albany, NY

January 2014 – March 2018

• Spearheaded sales process optimization, increasing overall sales metrics by 9% and reducing customer handle times, significantly improving productivity and customer experience
• Designed and implemented a highly effective peer mentorship program, elevating team-wide sales performance and consistently achieving top-ranked metrics within the enterprise
• Directed strategic initiatives to redefine enterprise-wide sales workflows, enhancing reporting accuracy, accountability, and sales team effectiveness

Certifications

Salesforce Administrator Certification
Mastering Emotional Intelligence Level 1 & Level 2 Certification
New York State Teachers Certification

Education

Master of Arts: History

University At Albany, Albany, NY

4.0 GPA

Bachelor of Arts: History Teacher Education

The College of Saint Rose, Albany, NY

3.6 GPA

Community Leadership

Board of Education

May 2024 – Present

Schalmont Central School District, Schenectady, NY

Contribute to strategic decision-making, budgeting oversight, and educational governance

Committee Chair

April 2024 – Present

Scouting America BSA, Schenectady, NY

Lead strategic planning, adult leader development, and community engagement initiatives

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