A website that actually
brings you customers.
I design and build fast, modern websites for local businesses — then, if you want, I stay on to run the systems behind them: following up with leads, keeping your customer list organized, and automating the busywork you don’t have time for. Fifteen years of operations experience, not just a pretty page.
Currently accepting new projects
Sound Familiar?
Problems I solve every week
Take the Small Business Operations Self-Audit.
16 plain-spoken questions. Instant personalized diagnosis with your score, your weakest area, and what it’s costing you in time and money. No email required to see your results.
Take the Free AuditOr, if you’re ready to talk: book a free call.
What I Do
Start with the website. Stay for the back office.
Most clients start with a site that finally brings leads in. Then, because I spent 15 years running operations, I stick around to handle the systems behind it — CRM, automation, reporting — the stuff a designer can’t touch. Documentation and training included, so your team owns it either way.
START HERE
Websites That Bring Leads In
A fast, modern site that captures customers instead of just sitting there — wired into the tools you actually use.
- Builds & refreshes
- Forms + lead capture
- Tracking + SEO basics
- Easy handoff to non-technical owners
THEN: OPERATIONS
Operations & Process
Diagnose the bottleneck. Document the work. Replace the duct tape with systems that don’t fall apart when someone goes on vacation.
- Process diagnosis & redesign
- Documentation & runbooks
- Spreadsheets → real systems
- Buy-vs-build advice
THEN: CRM + PIPELINE
Salesforce & Revenue Systems
Make your CRM useful for sales: clear stages, clean data, lead routing that works, and dashboards owners actually look at.
- Setup & cleanup
- Lead routing & assignment
- Pipeline + revenue dashboards
- Data hygiene & permissions
THEN: AI + AUTOMATION
AI & Automation
When the right answer is software, I build it. When the right answer is a vendor, I tell you that instead. AI is one tool — not the only one.
- AI agents for repetitive work
- Cross-tool workflow automation
- Document & receipt processing
- Internal AI assistants
Every project includes training + documentation.
Live walkthroughs, clear docs, and simple guides so your team owns the system without depending on me.
Need someone to own a project without hiring full-time?
I can be your part-time operations person for a few months — a big launch, moving to new software, rescuing a stalled project, or covering a gap. The experience of a full-time hire, only when you need it.
Partner Approach
How it works
Listen & Map
Free 30-minute call. I learn how your business actually runs: your tools, your people, your pain points. No pressure, just questions.
Build & Ship
Clear scope, fixed timeline. I build, test, and deliver so your system runs smoothly and your team knows what to do next.
Train & Support
I train your team to own the system so you’re not dependent on me. Then I’m here if you need support as you grow. No lock-in. No surprises.
Less time fixing tools.
More time running your business.
Results
Real projects. Real impact.
Practical changes that saved time, reduced manual work, and made systems reliable.
fewer manual steps
Cut a 73-step process down to 8 by removing redundant handoffs and consolidating 15 spreadsheets into one workflow.
from interest to enrolled
Built a single online workflow with auto-enrollment so the process that used to take weeks now takes 15 minutes.
faster reporting
Automated dashboards across 3 Salesforce orgs so leaders get trusted answers in minutes, not hours of spreadsheet work.
Need more than a website? I once built a system that automatically answered 2 out of every 3 customer emails for a business — so a small team kept up without hiring. When you need the harder builds, I can do those too.
See howAbout
Who you’ll work with
I’ve spent 15+ years in revenue operations, enablement, and business technology, most of it at TalentSmartEQ, where I run the technical side of a global training organization. I help small businesses get the operations leadership they can’t afford to hire full-time — Salesforce, AI, automation, reporting, and the day-to-day systems work in between.
I’m not an agency. You work directly with me. I listen, map how your business really works, and build practical improvements you can own. Every project includes documentation and training so your team can run the system long after I’m done.
FAQ
Common questions
How much does a website cost?
Do you work with businesses outside New York?
We have Salesforce, but people don’t use it. Can you fix that?
What happens after the project is done?
How long does a typical project take?
What if I just need advice, not a full project?
Do you work with small teams or non-technical owners?
Ready for a website that brings in customers?
30-minute free call. No pitch. Just a quick look at what’s not working and a clear plan for what to do next.